CXPA's CX Impact Awards and Proven Business Impact Case Studies

An independent panel of judges, made up of CXPA members, selected a total of 11 case studies for recognition as CXPA Proven Business Impact. Three were further selected as 2024 CXPA Impact Award Winners as exemplary demonstrations of CX business impact. Each of these organizations have delivered better outcomes for customers, employees, and organizations through the implementation of sound Customer Experience strategies and tactics. 

CXPA members can login to learn more about each organization's success. Not a member? Join CXPA today

2024 CX Impact Award Winning Case Studies

Seddiqi Properties, headquartered in Dubai, UAE, is a CXPA CX Impact Award recipient based on their VEST Initiative. Through a comprehensive Customer Journey Mapping initiative, the team identified critical customer touchpoints and pain points. 

Federated Co-operatives Limited (FCL), headquartered in Saskatoon, SK, Canada, is a CXPA CX Impact Award recipient based on their New Member Experience Program. The initiative focused on three key areas: introducing online membership signup, streamlining welcome packages, and enhancing cash back and equity communication. 

Capital One Canada, a subsidiary of Capital One, is a CXPA CX Impact Award recipient based on their Road to CSAT 80 initiative. The initiative focused on increasing accountability across contact centers, empowering frontline agents, and closing high-impact customer pain points. 

Proven Business Impact Case Studies

Submit Your Organization's Case Study

We invite you to share the CX initiatives you and your team instrumented and their impact on business results, especially operational and financial impacts.

By sharing your case study, you'll automatically be entered into CXPA's 2025 CX Impact Awards, with winners announced on CX Day - Tuesday, October 7, 2025. 

All case studies will also be considered for inclusion in our publications and educational programming, as well, by earning "CXPA Proven Business Impact" status. For all case studies that meet criteria, we'll work with you to share your story in a way that communicates how your efforts drove business success while also honoring your organization's communication preferences and confidentiality.

What are we looking for?

We are looking for organizations that have delivered better outcomes for customers, employees, and organizations through the implementation of sound Customer Experience strategies and tactics. Submissions should clearly demonstrate a link between CX initiatives and measurable business impacts, such as improvements in revenue growth, profitability, customer retention, and operational efficiency. Your case study will contribute to the collective knowledge of effective CX practices that significantly drive business impact.

Who can submit?

We encourage submissions from organizations of all sizes and industries across regions worldwide. We accept submissions from:

  • CX practitioners working within brands
  • External CX consultants hired by brands
  • CX technology and service providers who are supporting brands

Whether you are a small startup or a large multinational corporation, if your organization has successfully implemented CX strategies that have led to measurable business outcomes, we invite you to share your story.

How will it be judged?

Submissions will be reviewed by an international panel of your peers. The case studies will be evaluated based on the following criteria:

  • Clarity and completeness of the case study
  • Demonstration of measurable business impact
  • Alignment of CX initiatives with organizational goals and objectives

To protect the confidentiality of the process and information provided, each judge will sign a confidentiality and Non-Disclosure Agreement (NDA).

What information do I need to have to submit?

CXPA has created a template that CX professionals can use to craft their submissions. 

Download Case Study Template

Where do I submit?

Submit your case study here:

Submit Case Study

What's the deadline?

You can submit your case study for consideration of  “CXPA Proven Business Impact” recognition at anytime.  We anticipate announcing winners quarterly. Additionally, all case studies submitted before July 15, including those recognized as CXPA Proven Business Impact, will automatically be considered for the Annual Impact Award, which will be announced on CX Day - the first Tuesday in October.

If you have any questions or are in need of assistance, please reach out to us at info@cxpaglobal.org