CXPA Rochester Network March Event: Unlocking Business Value Through Customer Insights w/ Eric Karofsky
Date: Thursday, March 27th (12:00PM - 1:00PM EST)
Location: Zoom (online/virtual)
REGISTER NOW: https://www.eventbrite.com/e/unlocking-business-value-through-customer-insights-w-eric-karofsky-tickets-1269418899099?aff=CXPAWebsite
Description:
Learn how strategic customer insights drive competitive advantage. We'll examine the compelling business case for insights, differentiate between data points and actionable intelligence, explore modern gathering techniques, and reveal strategies for democratizing research while maintaining quality. From reconciling conflicting signals to connecting insights directly to ROI, you'll gain a practical blueprint for transforming customer understanding into your organization's strategic edge.
Key takeaways:
· There is a clear business case for developing insights.
· Having the right size of insight is important - balance between granular and all encompassing
· You should be using multiple tools to gather insights.
· Including others across departments creates a culture of customer-centricity that amplifies the impact of insights and drives organization-wide innovation.
· Connecting insights directly to measurable business outcomes transforms customer research from a cost center to a strategic investment.
Speaker Bio:
Eric Karofsky is an award-winning industry veteran who leads VectorHX, a human experience agency. VectorHX partners with companies to build customer experiences that build loyalty, and design user experiences that delight. Eric has led projects for more than 20 years with large brands and agencies for companies like Royal Caribbean, Michelin, Reebok, and The Broad Institute of MIT and Harvard.
NOTE: Registration is required on Eventbrite for this FREE online event and will close Wednesday, March 26th at 11:59pm.
For questions about this event, please email me!
Thanks,
Jason Hammel
Rochester, NY Network Lead
Customer Experience Professional Association (CXPA)
Email: Jason.Hammel@excellus.com
LinkedIn: https://www.linkedin.com/in/jasonhammel/
Rochester Network: www.CXPA.org/RochesterNetwork