We are accepting submissions for CXPA's Proven Business Impact case study program. Learn more here.
Making a promise is easy—delivering on it is what builds trust.This workshop helps you define, align, and activate a Brand Promise that reflects your customers’ expectations and your organization’s true capabilities.
Setting the right expectations is the first step in managing the customer experience. When shaped clearly and credibly, these expectations guide how the brand promise is delivered—creating consistency, building trust, and ensuring customers experience what they were led to believe.
Workshop Outcomes
A well-defined promise that reflects what customers truly value and expect from you.
Shared understanding among departments of what the brand stands for and how each function contributes to delivering that.
Identify where the experience falls short of the brand promise.
Practical next steps to embed the brand promise into journeys, processes, messaging, and employee behavior.
You will be awarded a CXPA Training Provider Certificate on Brand Promise.
CXPA credits for CCXP renewals: 2 credits
Workshop Details:
Platinum
Silver
Bronze