Join an exclusive roundtable of B2B marketing, product, and experience leaders for a candid, high-level discussion on the evolving intersection of AI, human research, and experimentation.
As organizations face growing pressure to deliver results faster and at scale, traditional research and testing methods are being reimagined.
This conversation will explore how AI can be used to simulate user behavior, accelerate validation cycles, and enhance digital B2B experiences—without losing sight of human insight, strategic rigor, or brand trust. We’ll also unpack the risks and limitations of this rapidly advancing frontier.
From misleading signals to over-reliance on automation, we’ll discuss how to safeguard research integrity while leveraging the speed and scale AI makes possible.
This isn’t a webinar—it’s a peer-driven, executive-level discussion. Together, we’ll explore real-world use cases and practical frameworks, exchanging insights on how to harness AI-powered experimentation while preserving the depth and nuance of human judgment.
Topics we’ll explore:
- Where AI enhances (and where it falls short of) traditional research
- How to scale experimentation without sacrificing quality
- Navigating internal buy-in and cross-functional adoption
- Building trust in AI-driven insights across your organization
Who should attend:
Marketing, product, and UX decision-makers at B2B organizations looking to future-proof their research approach, drive efficiency, and elevate customer experience.
Speaker Bios
Jack-Morgan Mizell, PhD
Jack-Morgan is a UX researcher specializing in mixed-methods and behavioral economics. With seven years of experience, he drives user-centric innovation and product strategy.
Gillian Salerno-Rebic
Gillian is a Board Advisor at WEVO, an AI-powered UX research platform. With expertise in UX research, design thinking, and content strategy, she helps teams make smarter, data-driven decisions. She also teaches Design Thinking at UT Austin.
Matt Egol, CCXP
Matt is the host of The CX and Culture Connection podcast and founder of JourneySpark Consulting. A former PwC and Booz & Co. partner, he helps organizations build customer-driven cultures. He is a featured speaker at CX Leaders Advance 2025.