Understanding the Profitablity of Customers and Building a CX Case

Understanding the Profitablity of Customers and Building a CX Case

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When:  Feb 7, 2025 from 09:00 AM to 10:00 AM (ET)

High-value customers are the backbone of business success, making it critical to identify who they are and how to prioritize their needs. This webinar will explore:

  • How to define and identify high-value customers.
  • Key principles for selecting the right CX metrics.
  • Strategies for building a compelling business case for CX initiatives.

While there’s no one-size-fits-all approach to CX metrics, aligning them with organizational goals and leveraging baseline KPIs are crucial steps. Success also hinges on the ability to tell a meaningful story—crafting narratives that engage decision-makers and demonstrate how proposed initiatives drive real business outcomes.

Speaker:
Balakrishna Murthy
Moderator:
Jihane Tehini, CCXP

Join us to uncover practical tips and insights to elevate your CX strategy and drive meaningful results.

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