Are you ready to uncover the unseen forces behind inaction, hesitation, and stuck journeys?
Join us for an exciting presentation on Behavioral Journey Mapping with John Gusiff, founder of Customer Centric Solutions LLC, on Thursday, April 24th from 12-1PM EST.
Register Now: https://www.eventbrite.com/e/behavioral-journey-mapping-w-john-gusiff-tickets-1313031676089?aff=CXPAWebsite
Why Attend?
John will introduce the difference between traditional journey mapping and behavioral journey mapping, diving into the core components and barriers related to motivation, ability, and attention. You'll learn how to identify opportunity points for design interventions that drive customer adoption, engagement, loyalty, and advocacy.
Key Takeaways:
- Difference between Traditional Journey Mapping and Behavioral Journey Mapping
- The Stages of Behavioral Change
- Five Core Components of a Behavioral Journey Map
- Case Study Example: Behavioral Journey Mapping
- Uncovering Design Intervention Opportunities
About the Speaker:
John Gusiff is a seasoned customer strategist with over 20 years of experience helping Fortune 1000 companies and growth-stage organizations unlock growth by deeply understanding customer behavior. He has worked with leading brands like lululemon, Humana, Citibank, Canada Goose, ecobee, GAdventures, Porch.com, and more, guiding them to build customer-centric innovations rooted in real human needs and decision-making processes.
Register Now: https://www.eventbrite.com/e/behavioral-journey-mapping-w-john-gusiff-tickets-1313031676089?aff=CXPAWebsite
NOTE: Customer Experience Professionals Association (CXPA) membership is not required to attend our events, but we encourage everyone to consider joining the CXPA community for networking, access to CXPA Publications, development opportunities, and more. Visit: https://lnkd.in/eJTFsvYU
***Are you attending the CXPA’s 2025 CX Leaders Advance Conference? We are too! Respond to this email if you would like to join our Rochester Network meetup at the conference in Indy – we’d love to see you there!
If you missed one of our events, please be sure to check out our free online speaker library.
Looking forward to seeing you there!
Jason Hammel
Rochester, NY Network Lead
Customer Experience Professional Association (CXPA)
Email: Jason.Hammel@excellus.com
LinkedIn: https://www.linkedin.com/in/jasonhammel/
Local Network Website: www.CXPA.org/RochesterNetwork