Better CX, Better Outcomes: Turning Insight Into Impact

Better CX, Better Outcomes: Turning Insight Into Impact

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When:  Jul 17, 2025 from 09:00 AM to 10:00 AM (ET)

What does it take to turn CX ambition into measurable business results?

In this session, presented by PG Forsta in collaboration with CXPA UK, a panel of CX leaders reflects on key themes from CX Leaders Advance and how these ideas translate into real-world impact. From aligning CX with business goals to using technology as a strategic enabler, panelists will share practical insights grounded in their experience across industries and roles.

Whether you're in consulting, leading a brand team, or shaping strategy, this conversation offers tangible takeaways for driving better outcomes through more intentional, agile, and collaborative CX.

Here’s what you can expect to take away:

Proven Ways to Drive Business Impact Through CX: Learn how top CX leaders are aligning their efforts with measurable business outcomes like revenue growth, retention, and operational efficiency.

How to Use Technology Strategically, Not Just Tactically: Discover how successful organizations choose and implement CX tools with intention, avoiding tech-for-tech’s-sake and building strategies that scale.

Why CX Maturity Takes Time and Storytelling: Understand the long-term nature of true CX transformation, and how internal storytelling can build buy-in and drive progress from within.

Plus, You’ll Explore:

The Difference Between CX and Customer Success/Support: Clear up common confusion and position CX as a cross-functional, enterprise-wide strategy.

How to Stay Agile in a Changing Business Environment: Hear how leaders are adapting their CX strategies to stay relevant and responsive.

The Power of Employee Experience in CX Outcomes: Uncover how employee engagement directly shapes customer experience—and how to prioritize both.

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