Want to make a stronger business case for further CX investment? The CXPA Proven Business Impact (PBI) Case Study Program offers a unique opportunity to have your initiative reviewed by an international panel of experienced CX professionals. Their feedback can help you sharpen your story, quantify your impact, and showcase how customer experience drives real business results.
Practitioners, consultants, and technology providers are encouraged to submit case studies year-round. All submissions that meet the PBI standard are recognized as examples of credible, outcome-based CX excellence—and those submitted by July 31, 2025, will also be considered for the annual CX Impact Award, announced on CX Day (October 7, 2025).
Download the Case Study Template Submit Your Case Study
There’s no cost to participate—just an opportunity to elevate your work, refine your approach, and spur further CX investment.
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