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CXPA Need to Know for the Week of July 7th

By Joy Wedge posted 16 days ago

  
Why Quality CX Research Matters

A recent CXPA LinkedIn article explores Why Quality CX Research Matters. Quality research is more than just data, it empowers you to bring meaningful, credible insights into the discussions. It helps you speak the language of your stakeholders and builds a robust case for CX projects.

The key for the CX professional is understanding that research facts must not only be accurate, but that the right research must be chosen to ensure it is relevant to the audience and project stage. 

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Need to Know
Save the Date and Celebrate CX Day on October 7, 2025

Join the CX Day global celebration of customer experience on Tuesday October 7, 2025. We look forward to celebrating the incredible people who are passionate about the customer experience. CX Day shines a spotlight on how CX drives better outcomes and results for customers, employees and organizations. 

CX Day graphics are now available – plan your celebration early and download graphics here.

 

CX Leaders Advance 2026: Toronto, Canada 

The 2026 CX Leaders Advance conference will be held April 27 to April 29 in Toronto, Canada. Save the date and plan to attend. Pre-registration is now open! There is no cost to pre-register and this gives you the opportunity to make suggestions for the program and agenda. Everyone who pre-registers will be the first to get updates and receive a special offer when official registration opens. 


Pre-register here

CX Leaders Advance

Strengthen Your CX Business Case - With Help From Global CX Pros 

 

Want to make a stronger business case for further CX investment? The CXPA Proven Business Impact (PBI) Case Study Program offers a unique opportunity to have your initiative reviewed by an international panel of experienced CX professionals. Their feedback can help you sharpen your story, quantify your impact, and showcase how customer experience drives real business results.

Practitioners, consultants, and technology providers are encouraged to submit case studies year-round. All submissions that meet the PBI standard are recognized as examples of credible, outcome-based CX excellence—and those submitted by July 31, 2025, will also be considered for the annual CX Impact Award, announced on CX Day (October 7, 2025).

Download the Case Study Template
Submit Your Case Study

There’s no cost to participate—just an opportunity to elevate your work, refine your approach, and spur further CX investment.

3 Things You Can Do Now to Prepare for CX Day
CX Day is a great opportunity to spotlight your team’s efforts to drive growth through CX, and to engage colleagues across departments. Reach out now to see what your organization is planning—or get the ball rolling yourself. Even a simple lunch-and-learn, leadership shoutout, or cross-functional roundtable can make a big impact. Read a blog post round-up of CX Day 2024 for more ideas and use our downloadable CX Day graphics to promote your celebration.

 

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Upcoming Events

Brand Warrior Lite: Morning Edition
July 9, 2025
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CX Webinar: How to Launch a CX Program When You Don’t Know Where to Start with Inmoment
July 9, 2025
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Digital Workshop: AI Masterclass with Zendesk
July 10, 2025
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CX Webinar - Control Shift - Building Smarter AI Powered Experiences
July 16, 2025
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Better CX, Better Outcomes: Turning Insight Into Impact
July 16,2025

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Altrusia Conversational AI & Customer Experience Summit

July 24, 2025
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CX Live Show: Asia
August 19- 20
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Customer Experience: fra rammeverk til praksis

September 2, 2025
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5th CX Summit APAC 2025
September 10, 2025
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Join the Conversation

Take a look at the most engaging threads recently posted on our discussion forum that are gathering a ton of fascinating feedback from your fellow members.


 

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