CX professionals must deliver exceptional experiences while proving measurable business value. CX Leaders Advance offers sessions to help you achieve real results. Here’s a look at three of them:
Building, Measuring, and Impacts of ROI in Experience Management
Speakers: Greg Tucker, CCXP (Tucker & Company) and Diane Magers, CCXP (Experience Catalysts)
Proving CX ROI is crucial for securing executive buy-in and sustained investment. This session will provide a framework to align experience initiatives with leadership priorities and measurable business outcomes.
You’ll learn how to:
- Define and articulate the value of CX initiatives.
- Build trust and alignment with executives.
- Translate experience goals into strategic ROI.
- Overcome common challenges in partnerships.
- Leverage tools for sustainable impact.
The CX Disconnect: Why the C-Suite Isn’t Thinking About It – and How to Change That
Speakers: Jim Tincher, CCXP (Heart of the Customer)
In this session, we’ll dive into what executives really think about CX, why it often gets sidelined, and how CX leaders can close the gap by tying their initiatives to measurable business success.
You’ll learn how to:
- Bridge the gap between CX leaders and C-Suite priorities.
- Align CX initiatives with business outcomes that matter most to executives.
- Present CX insights and results in a way that gains executive buy-in and long-term support.
AI-Driven Personas
Speaker: Matthew Egol, CCXP (JourneySpark Consulting) 
AI is changing the game for how companies develop personas and build personalized experiences for them. In this session, participants will learn how to turn personas into actionable segments using AI in three ways.
You’ll learn how to:
- Develop actionable insights with AI that go beyond mining open-ended questions in customer surveys
- Turn personas into actionable segments that you can target using AI
- Use genAI to create content through the eyes of your personas
These sessions offer valuable strategies to enhance your CX business impact. Register today!
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